Internet Retailing Expo (IRX) is the largest dedicated ecommerce event in the UK, attracting over 300 exhibitors and 5000 visitors to Birmingham’s NEC on the 25 and 26 March. It will be a great opportunity for companies to showcase their solutions, products and services to visitors, as well as grow their professional network with other firms.


Optilead will be among the exhibitors offering retailers of all sizes a highly effective, multi-channel solution for online shopping cart abandonment. It doesn’t matter if they sell laptops or lawnmowers, customers who leave items without paying is every ecommerce store’s biggest problem.


We found as many as 76% of shopping carts are abandoned online, often for relatively trivial reasons such as delivery times. So the opportunity for businesses to overcome these issues and increase online revenue is impossible to ignore. Our solution engages with shoppers that abandon carts, to help companies recover an average of 21.3% of transactions.


IRX is a great opportunity to see where the industry is heading as it attracts some of the leading figures in online retail. We are looking forward to speaking with other people who are passionate about running a successful ecommerce business.


If you plan to visit the event, please come over to stand B73 and speak with one of our friendly team, it’ll be great to meet you!


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