Why cart recovery emails aren’t always the best tool for the job

11 May, 2017

Responding to people who almost buy from your online store – only to abandon their purchase at the last moment – isn’t a new concept any […]

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  • £2.1m Customer Engagement Report: How did ecommerce websites respond?
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    £2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

£2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

9 Feb, 2017

A 12 month survey for 2016 conducted by cart recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in […]

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How well do companies ‘manage leads’ following online abandonment?

11 Aug, 2016

Here at Optilead we identify in excess of $158m of abandoned online transactions each week – these vary from shopping carts, travel bookings, online quotes and […]

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5 key steps to revive unconverted Insurance quotes

14 May, 2015

All Insurance companies suffer from unconverted quotes, partly due to the popularity of aggregators and the abundance of choice consumers now have. Getting these leads can […]

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Online Insurance: How to tackle quote abandonment

23 Oct, 2014

Figures for quote abandonment on Insurance websites are high enough to make you wince.

If a customer wants to cover their car and uses a price comparison […]

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  • Insurance Choice partnership sees sales rise 150%
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    Insurance Choice partnership sees monthly taxi and minibus policy sales rise by 150%

Insurance Choice partnership sees monthly taxi and minibus policy sales rise by 150%

17 Sep, 2014

Insurance Choice – part of Markerstudy Group’s Retail division – has been working with conversion specialists, Optilead, to engage with potential customers quicker, increasing the chance […]

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