Why cart recovery emails aren’t always the best tool for the job

11 May, 2017

Responding to people who almost buy from your online store – only to abandon their purchase at the last moment – isn’t a new concept any […]

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  • £2.1m Customer Engagement Report: How did ecommerce websites respond?
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    £2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

£2.1m Cart Recovery Survey identifies 81% of abandonment ignored – Infographic

9 Feb, 2017

A 12 month survey for 2016 conducted by cart recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in […]

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RESULTS: Customer engagement tested on 100 travel & leisure websites

18 Oct, 2016

Customer Engagement experiences within Travel vary depending on the company. But, booking abandonment is an issue for all online travel websites. Many companies experience drop out […]

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How well do companies ‘manage leads’ following online abandonment?

11 Aug, 2016

Here at Optilead we identify in excess of $158m of abandoned online transactions each week – these vary from shopping carts, travel bookings, online quotes and […]

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Optilead invite you to Travel Technology Europe 2016!

25 Jan, 2016

We are pleased to invite you to visit us at the UK’s biggest technology event for the travel industry – Travel Technology Europe 2016. This year’s […]

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Survey Results: Airport Parking Booking Abandonment

24 Jun, 2015

More than 53% of the UK population took a holiday abroad at least once last year. After showing signs of slowing down during the recession, holiday-makers […]

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Why prioritising abandoned online travel bookings is critical to success

17 Oct, 2014

Booking a holiday online can be a bit like trying to buy a coffee nowadays. Even if you know what you want, there are so many […]

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Travel Companies Losing Millions by Ignoring Abandoned Web Bookings

5 Aug, 2014

A recent survey of travel companies, conducted by conversion specialists Optilead, revealed that travel agents are missing out on millions by failing to follow up online […]

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