Hundreds of the industry’s biggest brands will once again converge on 28-29 September at Olympia, London for the eCommerce Expo, to exhibit and learn about the latest advances in ecommerce technology.

Cart Abandonment recovery specialists Optilead will be on stand T1383 to explain how their unique solution increases the revenue and performance of ecommerce websites.


Better service, increased revenue

Cart abandonment is a serious issue in ecommerce – and companies are increasingly recognising the benefits of an effective recovery campaign. With over 76% of online shopping carts still being abandoned online, it is essential that ecommerce websites remarket products to customers after they have left.

Optilead‘s unique multi-channel solution significantly increases the chances of connecting with customers. By utilising real-time technology, companies can communicate with customers immediately after they have abandoned a cart – giving them the best possible chance of resolving any issues a customer may have faced, and ultimately converting a sale.

Automation is becoming increasingly fundamental to efficient ecommerce, with manual processes proving a stumbling block for fully effective campaigns. It is important that forward thinking companies implement intelligent strategies that manage remarketing processes automatically.

Clients that utilise a dynamic, multi-channel remarketing campaign will see conversion rates rise up to and above 47%; far higher than rates seen with traditional remarketing campaigns, which tend to rely on a single-channel communication strategy.



For more information on our unique Cart Recovery solutions and how they can benefit your business, call 03300 223458 to speak to one of our specialists.

If you’re attending eCommerce Expo, please feel free to visit us on stand T1383. Not registered yet? You can do so here.


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