Insurance Choice – part of Markerstudy Group’s Retail division – has been working with conversion specialists, Optilead, to engage with potential customers quicker, increasing the chance of making a sale by 59%.

Using Optilead’s automated ‘dialler’ system, leads from aggregators and brokers are sent directly to the sales team, enabling them to contact the customer within one minute on average and while they are still shopping for insurance.

“Optilead has enabled us to respond to potential customer enquiries quickly and effectively,” says George Trifonos, Group Sales Manager at Markerstudy Group’s Retail Division.

“We have significantly boosted sales throughout our business, with our taxi and minibus department at Insurance Choice boasting the best improvements,” he added.

In fact, this part of the company has seen monthly sales increase by 150%.

“Now a customer can receive professional advice within seconds of completing a quote from Insurance Choice,” explains Optilead Director, Graham Mace.

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