Why financial services must embrace online customer engagement

16 Apr, 2015

We all know trust is a big factor when it comes to spending our hard-earned money – and that when it comes to finance it is […]

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Keep people shopping on your ecommerce site

2 Apr, 2015

Hanging on to shoppers is often a struggle for ecommerce managers. The changing landscape now means websites are not only competing against other websites, but also […]

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Optilead is exhibiting at the Internet Retailing Expo 2015 on stand B73

18 Mar, 2015

Internet Retailing Expo (IRX) is the largest dedicated ecommerce event in the UK, attracting over 300 exhibitors and 5000 visitors to Birmingham’s NEC on the 25 […]

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RETAIL RESULTS: Customer Engagement – Who responded?

25 Feb, 2015

Making a website engaging for customers is a skill marketers have been fine-tuning for a long time now. So you would expect some of the major […]

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Optilead will be exhibiting at Travel Technology Europe 2015 on stand T62

24 Feb, 2015

Travel Technology Europe 2015 will be held at London’s Olympia this year, giving 6,500 attendees the opportunity to check out the latest innovations currently making a […]

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Ecommerce in 2015: Spotting the future of digital marketing among the fads

19 Jan, 2015

It’s here, the New Year. And a chance for us to speculate over which emerging trends are going to take off. Last year showed promising new […]

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Which industries are winning after the social explosion?

10 Nov, 2014

You hear the highlights and the horror stories of companies launching social campaigns on a weekly basis. But who’s the favourite on Facebook? Who’s found treasure […]

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Online Insurance: How to tackle quote abandonment

23 Oct, 2014

Figures for quote abandonment on Insurance websites are high enough to make you wince.

If a customer wants to cover their car and uses a price comparison […]

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Why prioritising abandoned online travel bookings is critical to success

17 Oct, 2014

Booking a holiday online can be a bit like trying to buy a coffee nowadays. Even if you know what you want, there are so many […]

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Internet retailing: Why is cart recovery so important?

9 Oct, 2014

Collectively, Internet retailers will lose around $3 trillion this year between them, thanks to a little known phenomenon called ‘cart abandonment’.

As of yesterday, cart abandonment stood […]

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